When was the last time you cleaned your makeup brushes? If you can’t remember, you’re not alone. But your skin might be paying the price.
Dirty brushes impact the performance of your makeup. They accumulate bacteria, oil, sebum, dust, dead skin cells, and product buildup. Over time, this can lead to clogged pores, breakouts, irritation, and even infections. Beyond the hygiene factor, unwashed brushes also become less effective, leading to uneven makeup and product waste.
Why Regular Brush Cleaning Matters
According to the American Academy of Dermatology, you should be cleaning your makeup brushes every 7 to 10 days to minimize bacteria buildup. Following these instructions can help:
- Prevent acne and skin irritation
- Reduce bacterial buildup and contamination
- Prolong the life of your brushes
- Ensure better makeup application and color payoff
- Protect your overall skin health
Why is a Brush Cleanser Right for Your Brand?
The global make-up brush cleaning tools market size is predicted to reach US $738.75M by 2031, a 47% increase from 2023. This means that the market will grow at a CAGR of 5% each year from 2024 to 2031. This growth signals a pivotal opportunity for brands to lead in the clean beauty space. Introducing a brush cleanser not only aligns with consumer demand but also reinforces your brand’s commitment to skin health and hygiene. By educating customers on the impact of dirty brushes, often the overlooked culprit behind breakouts and irritation; you position your brand as both innovative and responsible in the personal care ecosystem.
Why Solid Brush Cleansers Are a Smarter Choice
While liquid soaps and wipes are commonly used, solid brush cleansers offer a more efficient, travel-friendly, and mess-free alternative. Solid formats allow for deep cleaning with better control, less waste, and minimal residue left behind on the bristles. They’re also more sustainable, typically lasting longer than liquid formulas and using less packaging.
Bradford’s Solution
At Bradford, we’ve developed the perfect solid brush cleanser, designed to cut through makeup buildup and impurities while being gentle on your tools and your skin. Our bar format offers convenience, performance, and sustainability all in one. It's the cleaner way to keep your brushes and your skin flawless. Each brand can customize the formulation's size, shape, color and fragrance based on the brand's needs.