---
title: Bradford Releases a Gen-Alpha Friendly Glow Formulation Advancement
description: The Glow Stick, a mild formulation creates targeted shimmer and shine for a radiant glow. With moisturizing ingredients, the stick creates highlights and youthful radiance.
image: https://blog.bradfordsoap.com/hubfs/bradford-GlowStick-Release-social-v4-1.jpg
---

# Bradford Releases a Gen-Alpha Friendly Glow Formulation Advancement

[RSS](https://blog.bradfordsoap.com/press/rss.xml)

Posted October 2025

![](https://blog.bradfordsoap.com/hubfs/bradford-GlowStick-Release-social-v4-1.jpg)

[* Business Wire *](https://www.businesswire.com/news/home/20251007213883/en/Bradford-Releases-a-Gen-Alpha-Friendly-Glow-Formulation-Advancement)

###### *Baseline Product Designed to Empower the Next Generation and Beyond with Radiance, Confidence, and Shine *

**West Warwick, RI** – October 7, 2025-[Bradford](https://www.bradfordsoap.com/), a global leader in personal care innovation development, today announced the launch of its latest glow formulation advancement. The product provides a desired “no makeup, makeup look" using clean, gentle ingredients for all skin types, particularly for young skin. Designed with Gen Alpha in mind, but available to all, the innovation delivers a radiant, age-appropriate glow that empowers users of every generation to feel confident and radiant.

“As interest in beauty trends among younger consumers grows through social media, so do concerns from parents about anti-aging ingredients that are bad for young skin” said Deborah McDonough, Vice President of Innovation at Bradford. “Bradford’s latest glow formulation advancement addresses this gap by offering a safe, age-appropriate, skin-friendly alternative. The application provides a moisturizing balm that delivers subtle shimmer without compromising youthful skin health.”

[*CEW*](https://cew.org/reports_and_trends/how-gen-a-is-shaping-the-beauty-industry/) data supports this generational obsession with skincare: **85% of parents purchased skincare or beauty products for their children** in the past three months, and **personal care spending increased 23% among households with kids aged 6–12**. Bradford’s most recent development arrives at a crucial time, when brands must balance safety, efficacy, and trend alignment.

Bradford’s latest offering is a baseline product that can be customized based on the needs of a brand’s hero ingredients and fit the brand’s visual identity and claims.

“Formulated with eco-friendly squalene, rich shea butter, and hydrating olive oil, the glow formulation advancement ensures long-lasting moisture while soothing the skin,” said David Raymond, Director of Research and Development at Bradford. “Its coconut-derived ingredients provide up to 8+ hours of hydration, making it ideal for everyday wear by Gen Alpha as they begin their skincare and makeup journey, as well as adults seeking a radiant shine. The product’s signature shine comes from sustainably sourced mica, a natural mineral that reflects light to add radiance and a luminous finish.”

Gen Alpha continues to redefine self-expression and seeks to align with social media trends. As a developer, formulator and manufacturer of innovative beauty and personal care products with this glow stick formulation advancement, Bradford is reinforcing its commitment to empowering the next generation and beyond with radiance, confidence and shine.

To learn more about Bradford’s latest offering or to request a glow formulation sample please visit: https://www.bradfordsoap.com/

**About Bradford**

For almost 150 years, Bradford has helped organizations build brands by formulating and manufacturing a cutting-edge platform of personal care products. We offer a broad range of hair, skin, and body care products across solid, liquid, and aerosol platforms. Our vertical integration and technical expertise allow us to customize products unique to each brand. Bradford is headquartered in Rhode Island, with additional facilities in Indiana, Illinois, and California. For more information, please visit [bradfordsoap.com](https://www.bradfordsoap.com/).

Media Contacts:

Julia Mellen

[jmellen@bradfordsoap.com](mailto:jmellen@bradfordsoap.com)              

SVM PR & Marketing

[Bradford@svmpr.com](mailto:Bradford@svmpr.com)

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