At Bradford, we understand that a good skincare routine isn't just for the ladies anymore. In a recent report, Euromonitor International states that the men's grooming market is now expected to grow at a rate of 6.2% by 2027 (Yang). Previously, it was predicted at a rate of 4.7%. That is quite a significant difference! Guys are increasingly recognizing the importance of taking care of their skin, and we're here to help you navigate the exciting world of male-specific skincare products.
We've long been known for our high-quality bar soaps, but our offerings extend far beyond the traditional shave bar. Let's explore some of our key products that cater to the modern man's skincare needs:
Face and Body Bars: Our selection of face and body bars goes beyond just cleansing. We offer invigorating additive options like acne-fighting tea tree oil or soothing oatmeal and honey for sensitive skin. Our range of options and ability to custom formulate our cleansing bars is perfect for brands who seek a cleanser that the male consumer will not only use but one they will genuinely enjoy washing with.
Beard Care: For the bearded gentleman, we have a dedicated line of beard balms, shave sticks, and aftershave sticks that nourish and tame facial hair. Offer your male customers a signature look with our all-natural ingredients that promote healthy growth, a comfortable feel, and effective sculptability.
Moisturizers: Hydration is critical for healthy skin, regardless of gender. Our lightweight moisturizers and serum sticks provide essential hydration without leaving a greasy residue. Explore options like our aloe vera for a cooling effect or a rich concentration of shea butter for deep nourishment.
Deodorants: Aluminum-free and effective, our natural deodorants keep you feeling fresh all day long. Choose from a variety of refreshing scents or an unscented option for sensitive skin. Having trouble pinpointing where to begin? Our Research and Development experts are ready to guide you through the most on-brand formats and formulations specific to you.
These are just a few of the ways we can cater to the growing trend of men's skincare. We believe in offering effective, high-quality products that are also kind to the environment. Many of our products are formulated with natural ingredients and come in sustainable packaging, so you can look good and feel good about your choices.
Head over to our website to explore our full range of men's skincare products and discover a routine that fits your customers' specific needs. It's time to ditch the one-size-fits-all approach and embrace a skincare regimen that helps you put your best face forward. ●
Sources
Yang, Julia. "Top Trends Shaping the Future of Men's Skin Care in 2024." Euromonitor, 1 July 2024, www.euromonitor.com/article/top-trends-shaping-the-future-of-mens-skin-care-in-2024.
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