At Bradford, we understand that bringing a product from concept to shelf is no small feat—it's a journey filled with creativity, challenges, and excitement. That's why we've designed a seamless, collaborative process to help transform your ideas into exceptional products. From the first spark of inspiration to the moment your product reaches customers, we're by your side with expert guidance, innovative solutions, and a commitment to quality that ensures your vision becomes reality.
Understanding Your Vision
The journey begins with a deep dive into your vision. Whether you connect through Bradford.com, call us directly, or meet us at an event, our experienced team will work closely with you to understand your goals and desired product functionality. We'll also share the Bradford story, highlighting our long history, reputation, and capabilities. Once you're ready to move forward, a dedicated Product Manager will be assigned to champion your product at every stage.
Developing Your Dream Product
Share your initial concept with us, and our team will help refine it, suggesting options for shape, packaging, and cost estimation.
Bringing Innovation to Life: A Collaborative Approach
Your Product Manager will assemble a dream team, including R&D specialists, innovation experts, and marketing representatives. Together, you'll brainstorm ideas, explore innovative ingredients ("hero ingredients") and functionalities, and refine your vision to ensure your product stands out in the marketplace.
R&D: Innovation at the Forefront
Our R&D team thrives on creating exceptional products. We offer three pathways to bring your vision to life:
- Sample Customization: Select from a range of existing formulas that can be tailored with unique fragrances, colors, shapes, or ingredients to match your specific needs.
- To ensure efficient product launches, stability testing is conducted on our core formulations upfront. This proactive approach helps us identify and address potential issues before finalizing the product, accelerating your product's time to market.
- Formula Matching (Reverse Engineering): Already have an existing product? Bring it to us! Our experts will meticulously recreate it using our high-quality ingredients.
- Custom Development: For a truly groundbreaking product, our team will craft a unique formula from scratch tailored to your specific requirements.
Sample Approval and Refinement
Once initial conversations and formulation discussions are complete, we'll provide you with product samples for your review and approval. We understand that every detail matters, and we're committed to working with you to make any necessary adjustments until you're completely satisfied with the final product.
Packaging Perfection and Production
With the formula finalized, we'll turn our attention to packaging, helping you source the perfect materials and artwork whether you have an existing design in mind or prefer something entirely new.
Once all the details are solidified, production is scheduled, ensuring a smooth transition from concept to finished product.
Beyond the Timeline: Quality and Safety
The development process can vary depending on the specific product and pathway you choose. While timelines provide a general framework, crucial steps are factored in. For example, if we are developing an OTC (over-the-counter) product together, third-party testing for stability and gathering data for your claims verification can take some extra time. These measures guarantee the safety and efficacy of your product, ensuring it meets all regulatory standards.
Putting Your Vision First
We are steadfast in our belief in fostering strong partnerships with our clients. Our team is dedicated to turning your product ideas into reality, providing the expertise, guidance, and resources you need at every step of the development process.
Ready to bring your vision to life? Contact us today, and let's embark on this exciting journey together!
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